Black Vanilla Productions

On-line video is the most powerful medium in the digital mix. It delivers unusually high engagement and its growing popularity is matched by advertiser interest in the medium. It is infinitely customisable in targetting specific audiences. It is measurable, trackable and interactive. Video viewing is now mainstream. 76% of internet users regularly watch video. The PC has become the second TV set. Next generation TV's will have Intel Web-TV built-in. 3D capability has already been launched. Worldwide, publishers are putting video at the heart of their editorial content. In retail, product demonstrations and reviews are becoming a key driver for e-commerce. For internal corporate communications, online video is a powerful and engaging medium to communicate key strategic messages to staff around the country. An online communication strategy must include video.

CORPORATE VIDEOS

Visitors to your site are far more like to watch a video about your company - its values, vision, mission, people, products. Video is a powerful medium to influence purchase behaviour and develop stronger relationships with your stakeholders.

MANAGEMENT PRESENTATIONS

Ensure your entire organisation is aligned with strategic goals and objectives as communicated directly by the CEO or MD. For a short 3 - 5 minute video clip we film your Chairman/MD on a green screen background, digitally replace the background image with your company logo, bullet point messages or any relevant image. We help write your script. Overlay important charts or slides, add titles and effects, export to your intranet or create a YouTube Channel for anyone in your organisation to access immediately We can embed an interactive Q&A template to measure audience participation.

HUMAN CAPITAL

How often do you communicate your HR strategy programmes to your staff? A short 3 - 5 minute video posted on your website is a powerful way to ensure your organisation's HR programmes, policies and challenges are clearly understood. An interactive Q&A form ensures the video is fully watched and information understood. Viewership is trackable and measurable.

SOCIAL INVESTMENT PROGAMMES

Uplifting the communities in which companies operate is vital. But do your staff and customers know what you do? Develop a short 3 - 5 minute overview of your CSI projects.

PRODUCT LAUNCHES / BRAND ALIGNMENT

Your most powerful brand ambassador is your staff. How well do they know your brand? Are they informed on the benefits of new products and the strategic thinking behind new product launches? Creating a 3-5 minute on-line video and get them aligned with the brand and its values. Great for induction programs.

SAFETY & TRAINING

Safety is a priority in any business. How often are your staff exposed to simple but effective safety messages? How easy can they access training modules? Develop a series of short 2 minute safety messages to be viewed at any time. Develop a library of training modules from induction programmes to detailed technical inserts.