Black Vanilla Productions

ONLINE VIDEO CONSUMPTION.  AN INSATIABLE DEMAND

• In 2009 on-line video was the only growth area across all marketing platforms worldwide
  
• In November an all time high of 31 billion videos were viewed online.
  
• 15 million people who can be reached an average of 110 times during a video experience each month.
• World-wide on-line video revenue is expected to reach pass the US$4.5 billion mark.
  
• The number of people watching on-line video doubled in the past year from 32% to 66%.
  
• Video consistently reaches an average of 70% - 80% of internet users every single month, across all age groups.
  
• Video viewers are 20% more likely to make a purchase online compared to other non-video viewing internet users.
• Video increases Dwells Rate by 30% and Dwell Time by 200% (USA) and 100% (globablly)
  
• Time spent viewing big with 18 - 24yrs at 9 hours per person per month
• 25 - 44 year-olds spend 7 hours per person per month watching online video
• YouTube videos viewed up 98% in 15 months
• Unique viewers on Hulu  grew by 600% in the last 12 months
• Massive movement of advertising budget to online video
• Video-on-demand, IPTV, peer-to-peer (P2P) video, and internet video are forecast to account for nearly 90% of all consumer IP traffic in 2012.
• The top four major flat screen manufacturers are now releasing models with Intel Web TV built in.
• Increased broadband penetration in the small business segment and the increased adoption of advanced video communication in the enterpise market are major drivers for business IP traffic growth
• On-line video is on an upward trajectory. Audience levels and stream counts are rising, the demographic range of the viewing population is expanding and the content mix is evolving.