MOBILE VIDEO TRENDS - UPDATED AS THE NEWS COMES IN
MOBILE - AN 'ALWAYS ON' EXPERIENCE With consumers checking their mobile phones the minute they wake up in the morning, before they go to bed and every few minutes during the day mobile video is a medium that no marketer can afford to miss out on.
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THE NEW 'THREE SCREEN' AUDIENCE - PC, TV, MOBILE
According to Nielsen's Three Screen Report for the first quarter of 2009, the 13.4 million Americans (up 52% from 2008) who watch videos on their phones view an average of 3-1/2 hours of mobile video every month. The research firm says the growth stems from increased mobile content and the rise of the mobile web as a viewing option. Key findings include:
- Phone users are leading the charge:
- Mobile video isn't "one size fits all"
- Apps are gaining traction
- Marketers demand more accountability
- The medium plays well with others
- Handset makers are answering the call
PRODUCT REVIEWS WELCOME ON MOBILE - SHUNNED ON SOCNETS.
Nearly two-thirds (65%) of mobile-commerce shoppers say they would make
more purchases from their mobile devices if it were easier to find
products from trusted retailers, according to a recent survey by ChoiceStream, which examined - among other things - the role of product recommendations in online shopping. CLICK HERE to link to this article.
BRINGING VIDEO TO THE MOBILE HANDHELD MARKET Download this white paper from Dialogic - great overview of the evolution of mobile and the challenges and opportunities that lie ahead. |
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